Exposure

The experts recommend that the average amount of advertising money that should be invested when selling your home is roughly 1% of the selling price – eg, selling price $500,000, advertising = $5,000. OMG that much!

You have one chance to maximise the exposure of what your home has to offer.  The decision to move on is heartbreaking for some, but others just want to move on.  Regardless, when the right time comes, the home needs to be prepared to entice someone else to buy it, and a good number of people are visual so first impressions are so important. 

The majority of properties are listed on www.realestate.com.au and www.domain.com.au , but first you must have photos (cost), then maybe a floor plan (cost), your agent does the internet blurb, sets a plan for open homes and they may contact their database to see if they have any buyers that may be interested in purchasing the home. The property is loaded onto internet websites (cost) and paper media advertising is organised (cost). 

This is what’s usually involved in the first few days of your home being placed on the market and exposed to buyers.  Over the first 30 days, this equates to roughly $1,400, below half of the recommended amount suggested by the experts and well worth the cost!

So you see, there is so much more to selling a home than just putting it on the market.  Every home is different and the marketing plan should be set out to suit both the home and the pocket!  If you’d like more information on the best possible plan for you, then just call!