Recently
an inner Sydney sales agent negotiated a 5.5% commission plus advertising? The home in question sold for around
$7M. Wow! You do the maths! This is the norm in Sydney and advertising is
around $20,000. So why is it that
locally, the average person does not want to spend money on advertising or
marketing their home for sale? From our
perspective, we get no monetary gain from advertising. We provide our sellers with information and
advice on how best to promote their home and whatever they choose, they are
only charged cost price. The average
cost of marketing a home in our area ranges from nil (by some agents) to
$2,000. It all depends on what the
seller wants and the individuality of the home – no two homes are the same, so
marketing and advertising should be adaptable for each.
Most
consumers have a preconceived perception of an agent before they even walk in
the door and believe there is no emotion around selling a property. For us, this could not be more further from
the truth. We know that in most cases we
are walking into someone’s home and we respect that. The service we provide is so much more than
what the average persons knows. We are
property specialist, this is our job, it’s what we do every day, and we love
it. So if you are looking for someone
willing to give that little bit more, you’ve found them. We’re here to help so give us a call.
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